Privacy notice

Last updated: 11 November 2026

This notice explains how Little Plates handles information on this website and its early-access waitlist, wherever you visit from.

This notice covers the landing page and waitlist only. Using the future food diary app will involve different information, such as food entries and child profiles, which will be explained in a separate notice before you use it.

Who is responsible

Little Plates is responsible for the information collected through this website and for deciding how it is used. Our privacy contact details are in the Contact section below.

Information we collect

• When you join: your email address and the date and time of signup.
• Signup context: the page path and form location, plus advertising-source tags included in the link you followed, such as source, medium, campaign, and creative. These are stored with your email when you submit the form, so we can understand which pages and campaigns bring signups.
• When you send a privacy request: your email address, request type, optional message, and submission date and time. The contact form stores these in Firebase separately from the waitlist.
• Technical information: hosting and infrastructure providers may process your IP address, browser information, request times, and related connection logs to deliver and protect the website.

The waitlist does not ask for a child's name, date of birth, food diary, photographs, voice recordings, or payment details. Please do not include these in the signup field.

How we use information

We use your email to send the early-access and launch updates you requested. Signup context helps us assess interest in Little Plates and compare landing pages and campaigns. We also use information as needed to respond to requests, operate the website, and prevent misuse.

Joining is voluntary. Where consent is required, submitting the form is your request to receive these updates; you can withdraw that request at any time. Where applicable, we rely on our legitimate interests to operate and protect the website and understand interest in it, subject to your rights. We do not make decisions with legal or similarly significant effects about you using automated processing.

Service providers and sharing

We use DigitalOcean App Platform to host this website and Google Firebase Cloud Firestore to store waitlist submissions and privacy requests. The landing page also loads fonts from Google Fonts and Firebase libraries from Google's content delivery network; your browser connects to those providers when it loads those resources.

These providers process information needed to deliver their services. People authorised to administer Little Plates can access the waitlist. If we use an email delivery provider for launch updates, it will receive the information needed to send those messages on our behalf.

We do not sell or rent waitlist information or provide the list to advertisers for their own marketing. Information may also be disclosed when required by law or necessary to protect legal rights.

Learn more about DigitalOcean's privacy practices and Firebase's privacy and data processing.

International processing

Little Plates welcomes visitors internationally. The website is hosted in New York, United States, and the current Firestore database is located in Australia. Our providers may also process technical and support information in other countries, whose privacy laws may differ from yours. Provider data-processing terms describe their international transfer arrangements. You can use the form below to ask about the arrangements relevant to your data.

Cookies, tracking, and advertising

This website does not load Meta Pixel or send page-view or signup events to Meta. We assess interest using advertising-platform click reports and emails submitted to the waitlist.

The waitlist script does not store your email in browser storage; it reads advertising-source tags from the current URL when you submit the form. We do not upload the waitlist to Meta.

If you reach this page through an ad on Facebook, Instagram, or another platform, that platform may separately process information about the ad interaction under its own privacy notice. External resources and infrastructure providers process technical requests under their own terms.

An earlier version offered optional Meta Pixel measurement. We no longer load it or use its saved browser preference. Removing the integration does not undo events already sent to Meta or immediately remove cookies it previously set; you can clear existing site data through your browser settings.

How long we keep information

We keep waitlist information while we are organising early access and sending the launch updates you requested. We review the list and remove information when it is no longer needed, if we discontinue the project, or when you request removal, subject to any limited legal retention requirements. Joining this list does not automatically subscribe you to unrelated marketing.

We keep privacy requests while handling them and afterwards only as needed to document our response or meet legal obligations. Submitting a privacy request does not subscribe you to marketing.

Your choices and rights

You can ask us to stop sending updates and remove your waitlist entry. Use an unsubscribe option in a message where provided, or send a request through the form below. Requests are reviewed manually; submission alone does not change your subscription or delete information. We may need to verify that you control the relevant email address before providing personal information or processing a deletion.

Depending on where you live and the law that applies, you may also have rights to access, correct, delete, or obtain a copy of your information; restrict or object to certain uses; withdraw consent; and complain to your local privacy or data-protection authority. Contact us to make a request. We will respond within the applicable legal timeframe.

Security

We use HTTPS and access controls intended to protect waitlist information. No system is completely secure. The signup form does not verify email ownership, so if someone submitted your address without permission, contact us to request removal.

Children

This website and waitlist are intended for adult parents and caregivers, not children. We do not knowingly collect children's personal information through this waitlist. Contact us if you believe a child has submitted personal information.

Changes to this notice

We will update this page when our practices change and revise the date above. We will provide additional notice or ask for consent where required for a new use of your information.